("East"), later titled (Enhanced Spelling: , meaning Voice of Sumatran Women), was a Malay-language women's magazine published in West Sumatra, Dutch East Indies (modern-day Indonesia) between 1925 and the 1930s. Initially headed by an editorial board of men, after several issues leadership of the magazine was taken over by women from diverse women's organizations in the region. Articles published in openly criticized the treatment of women in Minangkabau society and advocated for improved education. Similar themes were found in the short fiction contained within the magazine.
was first published in January 1925 and printed by , using a title derived from the Arabic word for "east". Dates were provided using both the Hijri and Gregorian calendars. The magazine, made available to the general public, was offered at subscription fee of one gulden per three months. Publication was monthly.
Initially, was led by a committee of three men: R. Effendi, , and Abisin Abbas. To promote the magazine and seek women's involvement, they toured four cities in West Sumatra, speaking with women's organizations in , Fort de Kock (now Bukittinggi), Payakumbuh, and Padang Panjang. By reaching out to the region's women's organizations, such as , , and , they hoped to facilitate communication between these groups. With the fourth issue, this committee announced that their "duties as men" to guide the publication had been completed. New committees, consisting entirely of women, were appointed in Padang (, Fatimah, and Rawani), Fort de Kock (, Sjafiah, Anjus Almatsir), and Payakumbuh (Sjamsoe, Aisjah, Ratna, Ramulnas). To facilitate the distribution of , agents were appointed in different organizations. Funding for publication activities was obtained through the sale of handicrafts.
continued to be published until 1928. In 1929, it was acquired by the (Association of Sumatran Women, SKIS)an umbrella organization of women's groupsand retitled (Voice of Sumatran Women). Publication shifted to Padang Panjang, with the magazine headquartered at the women's teachers' college. continued to be published into the 1930s.
Rather than use cover art, provided inspirational quotes, with the April 1925 edition featuring one by Rabindranath Tagore.
contained several regular columns, including news on women's organizations, recipes, and advice. The magazine promoted the emancipation of Minangkabau women, openly criticizing the disadvantages and inequalities they faced. The magazine called for improved education for women, with one article citing mothers' role as the first educators of their children as a justification. Other articles called for women to become actively involved in politics and the public sphere to challenge oppressive social structures, and criticized the practice of child marriage. The historian Jeffrey Hadler describes as "one of the first Minangkabau women's activist organizations to have an explicitly public, political agenda."
also contained space for fiction and poetry. Short fiction published under the banner "" ("Touching on Malay Literature") included several works by an author writing as ("The Beautiful"). These stories frequently used traditional Minangkabau settings, but are read by Salsabila Yumna Al-Insyi and Wannofri Samry of Andalas University as subtly criticizing contemporary practices such as arranged marriages. Other works of fiction included serials such as "" ("The Abyss That Cannot Be Bridged") by Rineff and "" ("Where Is True Love!") by Roselty.