Asier Goiria Etxebarria (born 19 September 1980 in Amorebieta-Etxano, Basque Country) is a Spanish former professional footballer who played as a striker.
In summer 2017, Goiria was appointed sporting director for his hometown club SD Amorebieta, one of his many employers as a player, in the Segunda División B. On 11 June 2024, in the same capacity, he joined Real Murcia CF of the same league, now renamed Primera Federación.