Arthur Frederick Goodrich (February 18, 1878 â June 26, 1941) was an American novelist and playwright who was prominent on Broadway during the 1920s and 1930s. He wrote a mixture of crime and comedy plays. One of his greatest hits was the 1922 Anglo-American culture clash comedy So This Is London, which was turned into films twice. He wrote the libretto for an opera version of Caponsacchi.