Armin Dassler (15 March 1929 â 10 October 1990) was a German businessman, the son of Rudolf Dassler, founder of the sportswear company Puma and nephew of Adidas founder, Adolf Dassler.
Under his father's direction, Puma remained a small provincial company. Only under the direction of Armin Dassler did it become the worldwide known company it remains today.