Armenia was represented at the Junior Eurovision Song Contest 2025 with the song "Brave Heart", written by Anita Hakhverdyan and Lilit Navasardyan, and performed by Albert. The Armenian participating broadcaster, Public Television of Armenia (AMPTV), internally selected its entry for the contest.
Prior to the 2025 contest, Armenia had participated in the contest seventeen times since its first entry in the . Since then, it has won the contest on two occasions: in with "" performed by Vladimir Arzumanyan and in with "" performed by Maléna. Armenia had also placed within the top three on ten occasions, more than any other country to have ever competed, and never placed outside of the top nine. The nation opted not to take part in the contest in due to the martial law imposed on the country as a result of the then-ongoing Second Nagorno-Karabakh War; it was then set to be represented by Maléna. In , Leo competed for Armenia with the song "Cosmic Friend", which ended up in 8th place out of 17 entries with 125 points.
The Armenian entry for the Junior Eurovision Song Contest 2025 was selected internally by AMPTV. The broadcaster opened a submission process for interested artists aged between nine and fourteen on 7 July 2025 to determine its entrant, who would then work with a creative team commissioned by the broadcaster to create the Armenian entry for the contest. All submissions required participants to enter covers of two songs, with applications open until 10 August 2025; shortly before the closing, the deadline was extended until the following 15 August.
Fourteen acts were selected to take part in an audition round in Yerevan between 18 and 24 August 2025; among them was Natalina Safaryan. The acts were judged by a panel which included AMPTV creative producer Anna Tadevosyan, director Arthur Manukyan, Armenian Head of Delegation David Tserunyan, composers Lilit Navasardyan and Nick Egibyan, as well as past Armenian Eurovision representatives Aram Mp3 () and Jaklin Baghdasaryan (), which consulted with an international focus group made up of "leading industry experts" in order to choose the Armenian representative, who had been selected by 7 October 2025.
On 21 October 2025, Albert was announced as the selected entrant. He had previously auditioned to represent Armenia in and , and reached the final of the eleventh season of The Voice Kids in France earlier in 2025. His competing entry, "Brave Heart", was released on 6 November 2025.
The Armenian Broadcaster released "Junior Eurovision Diaries" which follows Albert during his preparation for the contest.
The Junior Eurovision Song Contest 2025 took place at the Gymnastic Hall of Olympic City in Tbilisi, Georgia on 13 December 2025. On 4 November 2025, an allocation draw was held to determine the running order of the contest, ahead of which each song was classified into a different category based on its musical style and tempo. Armenia was drawn to perform in position 5, following the entry from the and before the entry from .
In Armenia, the event was broadcast on First Channel, with commentary by and . A public event was held on the day of the final at Seasons Park Station in Yerevan, featuring a live screening of the show.
The spokesperson for the Armenian jury was Nare, who represented . Armenia placed fourth in the final, scoring 175 points; 58 points from the online vote and 117 points from the juries.
The following members comprised the Armenian jury: