Armenia selected its entry for the Junior Eurovision Song Contest through a televised national final, held on 30 September 2012, organised by the Armenian national broadcaster Public Television of Armenia (ARMTV). The entry selected was Compass Band with the song Sweetie Baby.
A submission period for artists was held until 20 August 2012. The broadcaster received 20 submissions. The seventeen finalists were revealed on 6 September 2012.
The final took place on 30 September 2012. The winner was decided through a combination of SMS voting (50%) and an "expert" jury (50%).