Armenia selected their Junior Eurovision Song Contest 2010 entry by a national final. The winner was Vladimir Arzumanyan with "Mama", which represented Armenia in the Junior Eurovision Song Contest 2010 on 20 November 2010. The song was produced by Canadian-Armenian music producer DerHova, who also composed and produced Sirusho's Qele, Qele.
A submission period for artists was held until 5 August 2010. 31 entries were received, and 25 entries were chosen for the national final.
The first quarter-final was held on 2 September 2010, hosted by Anahit Sargsyan and Artak Vardanyan. Twelve songs competed and the top eight advanced to the semi-final based on the votes from an "expert" jury.
The second quarter-final was held on 3 September 2010, hosted by Anahit Sargsyan and Artak Vardanyan. Thirteen songs competed and the top eight advanced to the semi-final based on the votes from an "expert" jury.
The semi-final was held on 4 September 2010, hosted by Anahit Sargsyan and Artak Vardanyan. Sixteen songs competed and the top ten advanced to the final based on the votes from an "expert" jury.
The final was held on 5 September 2010, hosted by Anahit Sargsyan and Artak Vardanyan. Ten songs competed and the winner was chosen by a 50/50 combination of televoting and the votes from an "expert" jury.