Armageddon Expo is a New Zealand owned and operated pop culture convention that holds multiple events around New Zealand in cities including Auckland, Wellington, Tauranga and Christchurch. The event, run by Beyond Reality Media Premier Event Management, has been running continuously since 1995. It has evolved from its roots of comics and trading cards to showcase computer and video gaming, animation, film and television, cosplay, comics, live wrestling, and retailers selling pop-culture merchandise.
The convention hosts celebrity guests from the worlds of movies, TV shows, animation, cosplay, YouTube, comics and gaming. Event attendees can meet guests, purchase autographs and photo opportunities as well as watch panels featuring the guests. Armageddon Expo is one of the largest public conventions held in New Zealand.
Founded by William "Bill" and Adele Geradts, Armageddon began in Auckland, New Zealand on the weekend of 2 December 1995, at the Avondale Raceway. In 1997, the expo added a Wellington event, followed in 1999 by an event in Melbourne. Over the next 17 years, Armageddon held events in Australia sporadically. In 2007, the first Christchurch Armageddon event was held; Armageddon has also hosted events in other cities in New Zealand including Hamilton, Manukau, and Dunedin.
In Australia, two events were held in Adelaide and Sydney in 2011. Starting in 2007, annual events were held in Melbourne until 2014 when Beyond Reality Media handed management of its Australian Armageddon Expo to First Contact Conventions, after which the event was renamed to The Australian Movie & Comic Expo (AMC Expo).
After four annual events at Claudelands Arena (now Globox Arena) starting in 2012, Armageddon's Hamilton event was discontinued in 2015 due to high costs in the Waikato region. A single event was held in March 2016 at the Vodafone Events Centre (now Due Drop Events Centre) in Manukau, but did not continue at the venue.
In 2019, in the wake of the Christchurch mosque shootings, Armageddon changed its policy on weaponry and military attire, banning all realistic depictions. The new policy received some public criticism, however it was generally well-accepted.
Armageddon was expected to celebrate its 25th birthday in 2020, but event plans had to be altered due to the COVID-19 pandemic in New Zealand.
Armageddon Expo purchased the Auckland-based horror amusement attraction Spookers in 2020.
Current show events include:
Armageddon hosts a variety of stalls run by companies from around NZ and internationally, with merchandise including comics, gaming, trading cards, anime, steampunk and memorabilia sales. At each event, there are numerous NZ and overseas comic creators and artists also selling their products.
From 2015 to 2017, Armageddon also operated the New Zealand Comic Con in Wellington. Events included:
The New Zealand Comic Con attracted nearly 25,000 guests, and was last held in 2017.
The NZ Anime Convention (also known as the Dunedin Anime Experience) was a commercial anime and manga convention held in Dunedin, New Zealand. It was first held in 2009 in a growing response to include Dunedin into the Armageddon Expo family. The first event was held in the Dunedin Town Hall and from 2010 onwards at Castle Lecture Complex in the University of Otago. This event ceased after two years and was replaced by the Armageddon Expo Dunedin Show in 2012.