Ameritest is an international advertising research firm, headquartered in Albuquerque, New Mexico, which provides its clients with on their advertising concepts, and executions.
The company was founded in 1990 in Chicago, Illinois by Charles E. Young. Ameritest, d.b.a. CY Research, uses highly visual or non-verbal approaches to measuring advertising in various media, including television, print, direct response, packaging, internet and branded entertainment.
The primary tools used by the company to illustrate how advertising works are heuristic models created by Young. The purpose of these models is to focus on learning how and why an ad is, or is not, working to improve or optimize work performance. The models are organized into a hierarchy that attempts to bridge the divide between report card systems and diagnostic systems.
As a , or copy testing system, AmeritestâÂÂs television model is intended to explain how the audience perceives motion media including television, online, film, and other forms of entertainment. The print model addresses print media including newspaper, magazines, Direct Response, catalog, and outdoor advertising.
Ameritest is the winner of six David Ogilvy Research Awards including the Grand Award for its work with IBMâÂÂs âÂÂBlue Letterboxâ ad campaign.
Articles written about Ameritest
Delivering the Message, (American Chamber of Commerce Journal) ACCJ Journal, November 2004, 35 PDF
ESOMAR Conference Presentation One Size Fits All
Creativity Magazine, October 1, 2003 âÂÂTesting on Trial: Is copytesting killing advertising creativity?âÂÂ
Articles written by Ameritest
Harvard Business Review article, The Spielberg Variables, April 1, 2005, p 16
Article "Brain Waves, Picture Sorts and Branding Moments" Journal of Advertising Research, July/Aug 2002 issue, Volume 2, No. 4, pp 42-53 and cover. (you must be a member and search for the title) and WARC, Journal of Advertising Research Scroll down to Brain Waves, Picture Sorts and Branding Moments.
Admap magazine, Emotions in TV Ads, January 2004, Issue 446, pp 34âÂÂ36, Scroll down to Emotion in TV Ads paper
Admap magazine, Does Day-After Recall Produce Vanilla Ads? June 2004, Issue 451, pp 40âÂÂ42. https://web.archive.org/web/20070929234748/http://www.admapmagazine.com/contents-previous-detail.asp?MagazinesIssueDatesID=26
Editorials regarding Ameritest
Advertising Age, May 9, 2005, page 32, Viewpoint section, Letters to the Editor, "Agencies should be more involved with research" article, written by Charles E. Young, CEO and founder of Ameritest. Advertising Age Archives
Advertising Age, June 9, 2003, page 24, Viewpoint section, âÂÂThe danger in ad recall testsâÂÂ, by John Kastenholz and Charles Young. Advertising Age Archives
Advertising Age, June 9, 2003, page 6, âÂÂCopy tests under fire from new set of criticsâÂÂ, mentions us through a quote by Kastenholz. Advertising Age Archives
Advertising Age, Viewpoint section, Editorial, July 14, 2003, page 15. âÂÂEffective ads work in more than one wayâÂÂ, by Chuck. A rebuttal to the original article âÂÂcopy tests under fireâÂÂ
Conferences Ameritest has Participated in
ESOMAR Conference Presentation One Size Fits All
âÂÂReThinkâ the 51st annual ARF conference & expo, 2005. Monday, April 18, Forum 3, 10:15âÂÂ11:45, Semantic Network Analysis of Brand Ratings: A beverage case study, Charles E. Young. Conference was held at the Embassy Suites Hotel, New York City April 17âÂÂ19, 2005.
âÂÂConsumer Engagement Conference: How to turn on a mindâÂÂ, September 28âÂÂ29, 2006 (The ARF) âÂÂMeasuring the Turn Onâ a panel discussion with Amy Shea Hall of Ameritest. PDF