The American Martial Arts Alliance (or AMAA for short) is a non-profit foundation responsible for holding the annual AMAA Who's Who in the Martial Arts Hall of Fame. Jessie Bowen, Executive Director of the Foundation, has published books about the inductees of the award and dedicated two volumes of the publication to Chuck Norris for a lifetime of achievements.
To focus on the importance of martial arts, Bowen published a book through the American Martial Arts Foundation titled Martial Arts Master and Pioneers. In its 380 pages, the book tells the stories of 200 martial artists from every corner of the world who have contributed to their communities.
The 2017 edition of Who's Who in the Martial Arts, focuses on the autobiography of the over 200 martial artists viewed as legends in the art and tournament sport spanning the last 60 years.
Bowen believes it is an awareness tool for parents and students to understand what the martial arts are about, but more importantly, to know the instructors that can properly help them improve the quality of their lives or their kids. It serves to educate them in self-defense and find out who's qualified to teach children.
Several other publications revolving around high achievers in martial arts have also been published by Bowen through the AMAA.