Alice in Dairyland is a one-year, full-time public relations professional employed by the Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP). Each year, Alice in Dairyland travels more than 40,000 miles throughout the state, promoting Wisconsin agriculture to various audiences. Additionally, she conducts hundreds of media interviews, speeches and school presentations. Applications for this rewarding role are accepted each January.
The Alice in Dairyland program began in 1948 with the selection of Margaret Jean McGuire of Highland, as part of Wisconsin's centennial celebration. It is organized by the Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP) and headquartered in Madison, Wisconsin.
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1.Due to the coronavirus pandemic, the Wisconsin Department of Agriculture, Trade and Consumer Protection canceled the 2021 Alice in Dairyland Finals and allowed Nunes to continue as Alice in Dairyland for another year.