' ("I love to read" in French) is a French magazine aimed at children aged 7âÂÂ10. Published by Bayard Presse since 1977, it is easily identifiable by its red cover and its mascot, a blue colored pencil named "" (a play-on-words meaning both "looking well" and "good pencil lead").
Each issue contains:
The magazine has more than 2 million readers each month and is one of the best-selling titles in its category.
An English language edition is published with the title Adventure Box since 1996.