ActiveCampaign is a Chicago-based software company that provides a cloud-based software-as-a-service (SaaS) platform for customer experience automation. It offers tools for autonomous marketing, CRM, email marketing, SMS marketing, and WhatsApp marketing.
ActiveCampaign was founded in 2003 by Jason VandeBoom as a provider of on-premises email marketing software. In the early 2010s, ActiveCampaign transitioned from a licensed software model to a subscription-based SaaS model.
ActiveCampaign received its first external investment in 2016, a $20 million Series A funding round from Silversmith Capital Partners.
In January 2020, ActiveCampaign raised $100 million in a Series B round led by Susquehanna Growth Equity. In April 2021, it closed a Series C funding round of $240 million led by Tiger Global, which raised the company's valuation to over $3 billion.
ActiveCampaign is a privately held company headquartered in Chicago. It maintains additional offices in Dublin, Ireland; Florianópolis, Brazil; Kraków, Poland; and Heredia, Costa Rica.
ActiveCampaign's platform combines email marketing, marketing automation, and sales CRM. In 2023, generative AI capabilities were added to the platform.