Access journalism, or access reporting, refers to journalism (often in interview form) which prioritizes accessâÂÂmeaning media time with important, rich, famous, powerful, or otherwise influential people in politics, culture, sports, business, technology, and other areasâÂÂover journalistic objectivity and/or integrity.
Journalist Tom Foremski notes that access plays a role in journalism due to the reporters relying on the access to influential people, such as CEOs, to keep their jobs. Though this does not always translate to more factual reporting, some companies may exploit the journalists' need for access, or encourage a level of friendliness between media and executive.
Typical features of access journalism include:
Access journalism, in some cases, is similar to infomercials, or advertising disguised as news. The venture of doing the interview can be symbioticâÂÂbeneficial for both the journalist and the celebrity, since it can synergically bring more attention to both of them, and further notability, influence, media exposure, current relevance, etc., for both of them.
Access journalism has been contrasted with accountability journalism. A similar contrast is between lapdog journalism and watchdog journalism.