ASVOFF, or A Shaded View on Fashion Film, is a fashion film festival founded by journalist Diane Pernet. Since its 2008 debut at the Jeu de Paume National Gallery, it is a three-day festival event showcasing feature films, documentaries, conferences, performances and installations.
The festival's main venue, save for one year where it was hosted in Nu Boyana Film Studios, is Paris, but since its beginnings, it participates in fashion movements and events the world over, hosted by institutions such as the Bilbao Guggenheim museum, Milan's Palazzo Morando, and the New York Scope art fair. It has also had sponsorship from those such as Italian Vogue, Bulgari, Kering and Dom Perignon.
Diane Pernet earned her first degree in documentary filmmaking at Temple University. Prior to founding ASVOFF, she worked as a costume designer for directors including Amos Gitai.
Mark Eley of Eley Kishimoto commissioned her to make a road movie for the launch of his new menswear line.
In November 2007 Diane Pernet also co-curated the NOOVO fashion and photography festival in Santiago de Compostela. "You Wear It Well" was dissolved in 2007 when Pernet with the support of her current producer, David Herman, took the festival from a one-day program to a three-day program and to make it an extension of the ASVOF blog, hence the name ASVOFF (A Shaded View on Fashion Film). In September 2008, ASVOFF was launched in Paris at Jeu de Paume.
<mapframe text="ASVOFF festival venues (click to enlarge)" width="500" height="350" zoom="1" latitude="48.86046395480422" longitude="2.352587132029595"> { "type": "FeatureCollection", "features": [ { "type": "Feature", "properties": { "title": "Bilbao", "description": "2008<br />at the Guggenheim Museum", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ -2.9349852, 43.263012600000017 ] } }, { "type": "Feature", "properties": { "title": "Barcelona", "description": "2012<br />with CaixaForum", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 2.17340350000002, 41.3850639 ] } }, { "type": "Feature", "properties": { "title": "Cannes", "description": "2016âÂÂ2017<br />at the Cannes Film Festival croisette's Villa Schweppes", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 7.017369, 43.552847 ] } }, { "type": "Feature", "properties": { "title": "Paris<br />Passage du Desir, BETC", "description": "2009âÂÂ2011<br />main venue in 2009<br />annex between 2010âÂÂ2011", "marker-color":"#000" }, "geometry": { "type": "Point", "coordinates": [ 2.354438975440799,48.8708064315806 ] } }, { "type": "Feature", "properties": { "title": "Paris<br />Centre Georges pompidou", "description": "2009âÂÂ2015<br />main venue between 2011âÂÂ2015<br />awards ceremony, screening in 2009", "marker-color":"#000" }, "geometry": { "type": "Point", "coordinates": [ 2.352587132029595, 48.86046395480422 ] } }, { "type": "Feature", "properties": { "title": "Paris<br />Club de l'Etoile", "description": "2018", "marker-color":"#000" }, "geometry": { "type": "Point", "coordinates": [ 2.292557861868885,48.8739970714017 ] } }, { "type": "Feature", "properties": { "title": "Paris<br />Palais Brongniart", "description": "2017", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 2.338094267079998,48.86710387531 ] } }, { "type": "Feature", "properties": { "title": "Paris<br />la Gaîté lyrique", "description": "2013", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 2.350515913550986,48.8644006601632 ] } }, { "type": "Feature", "properties": { "title": "Paris<br />with the Champs-ÃÂlysées Film Festival", "description": "2014", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 2.300651478046356,48.8672812835348 ] } }, { "type": "Feature", "properties": { "title": "Paris<br />Jeu de Paume", "description": "2008 Premiere", "marker-color":"#000" }, "geometry": { "type": "Point", "coordinates": [ 2.321188169685554,48.86364052726421 ] } }, { "type": "Feature", "properties": { "title": "Hyères", "description": "2008<br />International Festival of Fashion and Photography,", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 6.128639, 43.120541 ] } }, { "type": "Feature", "properties": { "title": "London", "description": "2010<br />at the Barbican Art Gallery", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ -0.1277583, 51.5073509 ] } }, { "type": "Feature", "properties": { "title": "London", "description": "2009<br />at the Chelsea Arts Club", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ -0.1277583, 51.5073509 ] } }, { "type": "Feature", "properties": { "title": "Rome", "description": "2014<br />with AltaRoma", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 12.4963655, 41.902783500000012 ] } }, { "type": "Feature", "properties": { "title": "Rome", "description": "2018<br />Palazzo Altemps ", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 12.4963655, 41.902783500000012 ] } }, { "type": "Feature", "properties": { "title": "Venice", "description": "2012<br />Circuito-Off, Venice International Short Film Festival", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 12.3155151, 45.440847400000017 ] } }, { "type": "Feature", "properties": { "title": "Milan", "description": "2010<br />at the Palazzo Morando with Vogue Italia", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 9.189982, 45.464203500000011 ] } }, { "type": "Feature", "properties": { "title": "Athens", "description": "2013<br />with Fashion Workshop by Vicky Kaya<br />Fashion on Screen", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 23.7275388, 37.983809599999987 ] } }, { "type": "Feature", "properties": { "title": "Tokyo", "description": "2013<br />Cinema Rise X in Tokyo", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 139.650310600000012, 35.6761919 ] } }, { "type": "Feature", "properties": { "title": "Shanghai", "description": "2016<br />at the China Academy of Art,<br />Shanghai Institute of Design,<br />the West Bund Art Center,<br />the Power Station of Art, and<br />the Shanghai Himalayas Museum", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 121.473701, 31.230416 ] } }, { "type": "Feature", "properties": { "title": "Seoul", "description": "2010<br />Daily Projects", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 126.9779692, 37.566535 ] } }, { "type": "Feature", "properties": { "title": "Boston", "description": "2016<br />at the Museum of Fine Arts", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ -71.05888010000001, 42.3600825 ] } }, { "type": "Feature", "properties": { "title": "Chicago", "description": "2015<br />at the Gene Siskel Film Center", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ -87.6297982, 41.87811360000002 ] } }, { "type": "Feature", "properties": { "title": "New York", "description": "2014<br />Scope Art Fair in New York,<br />with films by Michael Nyman", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ -74.0059728, 40.7127753 ] } }, { "type": "Feature", "properties": { "title": "Miami", "description": "2011<br />with Art Basel", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ -80.1917902, 25.761679799999989 ] } }, { "type": "Feature", "properties": { "title": "Montreal", "description": "2013<br />Festival du Nouveau Cinema", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ -73.567256, 45.501688900000012 ] } }, { "type": "Feature", "properties": { "title": "Mexico City", "description": "2014<br />with Trendsétera, Museo Franz Mayer", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ -99.133208, 19.4326077 ] } }, { "type": "Feature", "properties": { "title": "Vienna", "description": "2012<br />with Frame 0ut, Museum Quarter", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 16.3738189, 48.208174299999989 ] } }, { "type": "Feature", "properties": { "title": "Munich", "description": "2013<br />with ABSOLUTE Creatives", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 11.5819805, 48.135125300000013 ] } }, { "type": "Feature", "properties": { "title": "Antwerp", "description": "2014<br />with MoMu at MUSE", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 4.402464299999989, 51.219447499999987 ] } }, { "type": "Feature", "properties": { "title": "Arnhem", "description": "2013<br />Arnhem Biennale", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 5.8987296, 51.9851034 ] } }, { "type": "Feature", "properties": { "title": "Amsterdam", "description": "2009<br />with MASS", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 4.9035614, 52.36798430000001 ] } }, { "type": "Feature", "properties": { "title": "Copenhagen", "description": "2014<br />with CPH DOX", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 12.5683372, 55.676096799999968 ] } }, { "type": "Feature", "properties": { "title": "Sofia", "description": "2017<br />Nuboyana Film Studios", "marker-color":"#000" }, "geometry": { "type": "Point", "coordinates": [ 23.321867499999978, 42.697708199999987 ] } }, { "type": "Feature", "properties": { "title": "Riga", "description": "2008<br />with Moments", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 24.1051865, 56.949648700000019 ] } }, { "type": "Feature", "properties": { "title": "Cluj", "description": "2010<br />with the Transylvania National Theatre", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 23.623635299999972, 46.771210100000012 ] } }, { "type": "Feature", "properties": { "title": "à Âódà º", "description": "2014<br />LODZ Fashion Philosophy Week", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 19.455983300000021, 51.759248500000012 ] } }, { "type": "Feature", "properties": { "title": "Tbilisi", "description": "2011<br />Georgian Fashion Week", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 44.827096, 41.715137700000028 ] } }, { "type": "Feature", "properties": { "title": "Bratislava", "description": "2019<br />Bratislava Film Festival", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 17.1077478, 48.1485965 ] } }, { "type": "Feature", "properties": { "title": "Moscow", "description": "2010<br />Russian Fashion Week", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 37.617299899999978, 55.755826 ] } }, { "type": "Feature", "properties": { "title": "Saint Petersburg", "description": "2013<br />during Aurora Fashion Week", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 30.33509860000002, 59.9342802 ] } }, { "type": "Feature", "properties": { "title": "Kyiv", "description": "2010<br />with Elle Ukraine", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 30.5234, 50.4501 ] } }, { "type": "Feature", "properties": { "title": "Minsk", "description": "2012<br />Belarus Fashion Week", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 27.56152440000001, 53.904539799999988 ] } }, { "type": "Feature", "properties": { "title": "Vladivostok", "description": "2013<br />with the Ministry of Culture of Russia<br />and Aurora Fashion Week", "marker-size":"small" }, "geometry": { "type": "Point", "coordinates": [ 131.8869243, 43.119809099999983 ] } } ] }
</mapframe> Besides its annual festival in Paris in September, ASVOFF has other projects around the world.
Other places on the ASVOFF list:
Main venues
<br /> Satellite venues