AREA is a fashion label founded in 2014 by Beckett Fogg and Piotrek Panszczyk. It is known for its use of crystals.
Simone Biles wore a Swarovski crystal covered dress by Area for the 2021 Met Gala for the opening of '.
In December 2023, the company announced that it had partnered with the fashion brand business accelerator Tomorrow London Ltd.
Taylor Swift wore a pair of Area "crystal slit jeans" at Super Bowl LVIII. Swift wore a jeweled bralette top designed by the company for the cover of her 2025 album The Life of a Showgirl.
In February 2025, the company announced the appointment of Nicholas Aburn as creative director, replacing co-founder Piotrek Panszczyk in this role.