99 to Beat is a British game show where 100 contestants are reduced each round until one person wins the cash prize.
The show is hosted by Adam and Ryan Thomas. It was premiered on ITV on 22 March 2025.
The show was cancelled on 7 August 2025, after one series.
99 to Beat is based on the Belgian TV format Homo Universalis, where 100 contestants compete over the course of an entire season, going head-to-head in a series of ability challenges, with the rule that the person that comes last in the challenge is out of the game show.
At the end of the challenge, the player that loses has to leave the competition, which will add money to the pot, counting down from 100 to just 1.
The last contestant remaining wins the prize.
as of March 2026