The 2024 Safari Rally (also known as the 2024 Safari Rally Kenya) was a motor racing event for rally cars held over four days from 28 to 31 March 2024. It marked the seventy-second running of the Safari Rally, and was the third round of the 2024 World Rally Championship, World Rally Championship-2 and World Rally Championship-3. The event was based in Naivasha in the Nakuru County, and was contested over nineteen special stages, covering a total competitive distance of .
Sébastien Ogier and Vincent Landais were the defending rally winners, and Toyota Gazoo Racing WRT, were the defending manufacturer's winners. Kajetan Kajetanowicz and Maciej Szczepaniak were the defending rally winners in the WRC-2 category. Diego Dominguez Jr. and Rogelio Peñate were the defending rally winners in the WRC-3 category.
Kalle Rovanperä and Jonne Halttunen won the rally, and their team, Toyota Gazoo Racing WRT, successfully defended their titles. Gus Greensmith and Jonas Andersson were the winners in the WRC-2 category. Hamza Anwar and Adnan Din were the winners in the WRC-3 category.
The following crews entered into the rally. The event was opened to crews competing in the World Rally Championship, its support categories, the World Rally Championship-2, World Rally Championship-3 and privateer entries that were not registered to score points in any championship. Nine entered under Rally1 regulations, as were thirteen Rally2 crews in the World Rally Championship-2 and one Rally3 crew in the World Rally Championship-3.
All dates and times are EAT ().