The fifteenth edition of the Johan Cruyff Shield () was held on 31 July 2010 at the Amsterdam Arena. The match was played between the 2009âÂÂ10 Eredivisie champions FC Twente and 2009âÂÂ10 KNVB Cup winners Ajax. FC Twente won the match 1âÂÂ0 with a goal from Luuk de Jong.