The 2009 Jacksonville Jaguars season was the franchise's 15th season in the National Football League (NFL) and the 7th under head coach Jack Del Rio. This was the first season for new general manager Gene Smith, who hoped to usher in a "rebuilding" era for the Jaguars franchise. The Jaguars improved upon their 5âÂÂ11 record in 2008, however, they failed to qualify to play in the playoffs.
The team unveiled a new uniform design for the 2009 season. Team owner Wayne Weaver reportedly wanted to "clean up" the look, feeling that the team had too many uniform styles.
In 2009, the Jaguars had seven of their eight regular season home games blacked out on local TV. Due to an NFL rule, in order for a home game to be televised in a team's market, all non-premium tickets must be sold within 72 hours of kickoff. Many factors lead to a decrease in ticket sales for the Jaguars, including Jacksonville being a small market, a bad local economy, and low expectations for the team coming into the season. The Jaguars drew attendances under 50,000 in their first six home games. The only game that was televised in the Jacksonville market in 2009 was the final home game of the season when the Jaguars played the Indianapolis Colts on Thursday Night Football. Through the 2024 season, the Jaguars have not had any games blacked out since.
Note: Intra-division opponents are in bold text.