The 2004 Vermont gubernatorial election took place November 2, 2004 for the post of Governor of Vermont. Incumbent Republican governor Jim Douglas was re-elected. Douglas defeated Peter Clavelle, the Progressive Mayor of Burlington who ran as a Democrat.
Clavelle attempted to link Douglas and President George W. Bush with bumper stickers saying "Jim = George". Douglas countered this by a willingness to criticize the national Republican Party, such as over the Bush administration's environmental policies.
The two main candidates faced each other in 18 debates during the campaign.