The 1998 Pepsi Southern 500, the 49th running of the event, was a NASCAR Winston Cup Series race held on September 6, 1998 at Darlington Raceway in Darlington, South Carolina. Contested over 367 laps on the speedway, it was the twenty-fourth race of the 1998 NASCAR Winston Cup Series season. Jeff Gordon of Hendrick Motorsports won the race and captured his fourth consecutive Southern 500.