The 1964 San Francisco 49ers season was the franchise's 15th season in the National Football League, their 19th overall, and the second under head coach Jack Christiansen. They improved on their 2âÂÂ12 record from 1963, with a 4-10 record. However, the team failed to qualify for the playoffs for the 7th consecutive season.
After the 1963 season, the 49ers switched their secondary color from silver to gold. They had used gold in the 1947, 1957 and 1958 seasons, but they switched, as it turned out, permanently to red and gold in this season.
The 49ers held the first pick in the draft and selected Dave Parks from Texas Tech. With their third pick, they selected linebacker Dave Wilcox, who would be inducted into the Pro Football Hall of Fame in 2000.
Six games into his rookie season, Dave Parks set a franchise record for longest reception with an 83-yard catch, followed by the team's second longest reception, an 80-yarder, a week later. Both records stood for 13 years.