The 1960 Wisconsin gubernatorial election was held on November 8, 1960. Democrat Gaylord A. Nelson won the election with 51.5% of the vote, retaining his position as Governor of Wisconsin.
The results were almost exactly the opposite of the simultaneous presidential election, with Nelson's margin of victory being about half a point narrower than that of Richard Nixon.
The primary election was held on September 13, 1960. Both major party candidates were unopposed in their respective primaries.
Nelson was the first Democrat since William R. Taylor in 1873 to win Pierce County. Vernon County would not vote for Democratic again until 2002.