The 1940 Wisconsin gubernatorial election was held on November 5, 1940. Primary elections were held on September 17, 1940.
Incumbent Republican Governor Julius P. Heil defeated Progressive nominee Orland Steen Loomis and Democratic nominee Francis E. McGovern with 40.67% of the vote. This election is very similar to the 1855 Ohio Governor Election, also featured 3 candidates, one from the present, past, and future, except Loomis died before taking office. Heil and McGovern both served as governors for the state.
Barron County, Buffalo County, Grant County, Monroe County, Sauk County, Trempealeau County, and Vernon County voted for the losing candidate for the first time since 1892, while Juneau County voted for the losing candidate for the first time since 1890.