The 1939 NFL Championship Game was the seventh league championship game of the National Football League (NFL), held on December 10 inside the Milwaukee Mile, located at the Wisconsin State Fair Park in West Allis, a suburb west of Milwaukee.
The New York Giants (9âÂÂ1âÂÂ1), the defending champions, played the Western Division champion Green Bay Packers (9âÂÂ2). The teams had met in the previous year's title game in New York City, which the Giants won by six points, but did not play each other in the regular season. For the title game in Wisconsin, the Packers opened as 8-to-5 gambling favorites to win, with odds said to have tightened to 7-to-5 as gametime approached.
The host Packers scored a touchdown in the first quarter and led 7âÂÂ0 at halftime. They dominated in the second half to win 27âÂÂ0 and secure their fifth titleâÂÂtwo more than any other franchise. At the time, it was the highest attended sporting event in the Milwaukee area's history.
The game (hosted by the Packers) was held in Milwaukee, Wisconsin at the "Dairy Bowl" stadium, located in the infield of the Milwaukee Mile racetrack). The game took place in Milwaukee rather than the team's home city of Green Bay, Wisconsin due to team owner Curly Lambeau's belief that a game in Milwaukee (a larger city more accessible by rail) would generate greater attendance than one in Green Bay. Lambeau's decision paid off, with a sold-out game. The newly-built "Dairy Bowl" football stadium was dedicated at halftime with the breaking of a bottle of milk. On hand were Wisconsin Governor Julius P. Heil and Milwaukee Mayor Daniel Hoan.
The day before the game, the 1940 NFL draft was held at Milwaukee's Schroeder Hotel.
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The Packers moved the game from Green Bay to the larger metropolitan area of Milwaukee in hopes of increasing attendance. Ultimately, 32,379 paid to watch. At the time, this was the highest attended sporting event in the Milwaukee area. The gross gate receipts of $83,510.35 set a new record.
The title game tickets went on sale at noon on Monday, six days before the game, in both Green Bay and Milwaukee and were nearly sold out in the first 24 hours. Face value prices ranged from $1.10 to $4.40 per seat, the equivalent of $22 to $87 in 2021.
The gate was distributed as follows:
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